Freshness from Europe - Delicious Fruits & Veg is a programme financed by European Union, Italian government and CSO to promote and increase public awareness of quality European fruit and vegetables. Thanks to their privileged location and a climate that favors agriculture, Mediterranean countries are the world’s main producers of fruit and vegetables. The leader in Europe is Italy with points of excellence in the sector of peaches and nectarines, kiwis, apples, plums, oranges, grapes, tomatoes and much more besides.
Freshness from Europe proposes a range of initiatives targeting the trade and consumers worldwide, to raise awareness on the origins and the path followed by these products, which are always synonymous of quality and freshness.
Through the Freshness from Europe project, the European Union, the Italian government and CSO propose a wide range of initiatives targeting the trade sector and consumers, designed to raise awareness around the world of products and their supply chain that are guaranteed to always be of excellent quality and extremely fresh. In detail, the countries involved in the project information activities are the US, Canada, China, Japan and the United Arab Emirates.